Cosmetic Packaging That Sells: How Custom Boxes Influence Buyer Decisions

The wrapping screams the sophistication, intent, worthameness, and level of detail put into it. Pay closer attention, and you'll notice that in today's world, people expect much more than a product that does its job. A lot of the experience is hidden in the box. A thoughtfully crafted box conveys a message about the brand and the values of the consumer; it amplifies interest not only serves as protection for the product. Such bonds forged between the product and consumers help do what many fail to do which is to stand out from the myriad of choices available.